ABout the Ourstory initiative

Rooted in the living breath of Indigenous storytelling, the OURstory initiative unfolds as a three-part offering: HISstory, HERstory, THEIRstory, OURstory: Storytelling as Resilience, A Journey Through the Native HIV/AIDS Historical Timeline, and The OURstory Playbook: A Call to Action. Together, they honor generational legacy—the truths held within our communities and the resilience woven through our shared stories.

1. The OURstory Social Marketing Campaign – HISstory, HERstory, THEIRstory, OURstory: Storytelling as Resilience features a collection of culturally grounded social marketing assets, including digital stories, video and audio documentaries, graphics, and community-centered messaging that amplify Indigenous voices, lived experiences, and leadership in the HIV response.

2. The Interactive Historical Timeline Experience—A Journey Through the Native HIV/AIDS Historical Timeline takes visitors on an immersive, decade-by-decade journey through the history of HIV in Native communities, highlighting key milestones, advocacy, leadership, and resilience while serving

as a living archive where community members can share their own stories.

3. The OURstory Playbook: A Call to Action is a practical resource guide that equips community organizations, Tribal programs, and grassroots groups with tools and strategies to leverage campaign assets, strengthen community engagement, drive local action, and encourage community members

to capture, preserve, and share their own stories.

By uplifting Indigenous voices and creating spaces rooted in respect and belonging, OURstory calls community members to learn from one another, to support one another, and to walk together from awareness toward action. Each story becomes a step forward, a bridge between generations, and a reminder that healing is collective, as we move together one story at a time.